About the brand team
The team behind the brand, the tools, and everything in between.
We're the Airtable Brand Team — a small group of strategists, writers, designers, and builders responsible for how Airtable looks, sounds, and shows up in the world.
Our job is to make sure every touchpoint — from a landing page headline to a sales deck to a partner co-brand — feels unmistakably Airtable. We do that by building shared systems, setting clear standards, and staying close to the work.
This hub is one expression of that. We built it so teams across the company can move faster without losing fidelity — self-serve the answers you need, use the agents we've trained on our standards, and know when to pull us in.
Have a project, question, or something that doesn't quite fit a tool? We'd love to hear about it.
What we do
Brand strategy
We set the direction — defining how Airtable shows up in the market, what we stand for, and how that translates across every surface and audience.
Voice & identity
From the words we choose to the colors we use, we maintain the systems and standards that make Airtable recognizable and consistent at scale.
Creative production
Campaigns, decks, templates, launches. We partner with teams across the company to produce work that's on-brand and built to ship.
Competitive intelligence
We track how the market is moving — who's saying what, where there's whitespace, and how we can position Airtable to win.
Brand tooling
We build and maintain the agents, tools, and workflows in this hub — so every team in the company can do brand-quality work without waiting in line.