
Airloop: Building Agentic Brand Tools
An all-company hackathon that turned the brand guidelines into an ontology, and the ontology into tools that build tools.

Not a new event, but an attempt to brand the entire flagship series — and the first time Buildathon and Keynote ran as one day.

How does a small brand team scale to support a global event team across a wide variety of event types?

How a team of 3 delivered launch-scale results.

An all-company hackathon that turned the brand guidelines into an ontology, and the ontology into tools that build tools.



