Hyperagent Launch OOH

How a team of 3 delivered launch-scale results.

Background

In February 2026, agentic AI was moving from curiosity to working product — software that doesn't just answer questions, but completes entire projects on its own. Hyperagent was built for exactly that: give it the kind of work that takes a person hours or weeks, delivered in minutes.

Ahead of the public launch, the company committed to an out-of-home campaign as the brand's first-ever appearance in the physical world. Billboards, transit placements, and hand-painted murals in three U.S. markets would put the brand in front of metro professionals: the AI-curious builders, founders, and operators most likely to become early adopters.

A three-person in-house team was tasked with the campaign: concept, creative strategy, and final production files.

The challenge

Launch an unknown brand in a category the public doesn’t yet understand. Make a stranger grasp “weeks of work, done in minutes” in a glance.

35 placements → NY, LA, & SF → 100 production mechanicals

Hyperagent out-of-home campaign on a city bus

A disciplined visual system

Bold typography, 3 background colors, 3 high-contrast highlights, punchline emphasis – designed for instant legibility and unmistakeable brand consistency across 100+ formats.

Hyperagent campaign message in magenta and pistachio — Magenta & Pistachio

Hyperagent campaign message in green and pink — Green & Pink

Hyperagent campaign message in blue and pink — Blue & Pink

Market-tailored storytelling

Rather than one message everywhere, the team wrote 10 distinct versions of the campaign story — each a different scenario of hours-or-weeks of work compressed into minutes — mapped to the markets and neighborhoods where they'd appear. New York placements led with financial and entrepreneurial narratives; Los Angeles told film and entertainment stories. A commuter in the Financial District and a producer on the westside each saw Hyperagent doing their job's most painful work.

All markets

3 months concepting a new restaurant, done in 60 minutes for $31 with Hyperagent.

24/7 competitive analysis, set up in 20 minutes for $25 with Hyperagent.

NY

4 months prepping your fall/winter line, done in 3 hours for $39 with Hyperagent.

20 hours of sifting through portfolio performance, distilled into a daily audio briefing in minutes with Hyperagent.

LA

4 months prepping your premiere, done in 5 hours for $53 with Hyperagent.

3 months spent building an agency from scratch, built in 2 hours for $42 with Hyperagent.

SF

20 hours of sifting through dashboards, emails, and a wall of notifications, distilled into a daily audio briefing with Hyperagent.

A month of launch feedback, summarized into a trends report in 12 minutes for $17 with Hyperagent.

In the wild

Digital, printed, and hand-painted ads across giant billboards, bus kongs, and building wraps. The creative system flexes to meet the opportunities of each placement.

Hyperagent digital street furniture in New York City — NYC Street Furniture, Digital

Hyperagent hand-painted campaign mural — LA, Hand-painted

Hyperagent billboard on Sunset Boulevard — Sunset Blvd, West Hollywood

Hyperagent campaign throughout a subway station

Hyperagent campaign inside a New York City subway car — NYC Subway System

Hyperagent hand-painted campaign on a building

A repeatable model

Lean team + disciplined system + message clarity = launch-scale output without launch-scale headcount.

230M: Impressions across markets
+36pts: Brand lift
$8.23: CPM

“People who saw the campaign were 32-36 points more likely to consider the product.”
Beating the industry average of 26 points.

Recap

From zero to sharp awareness in three major markets.

01: Launch of Hyperagent campaign across NY, LA, & SF
02: 35 ad placements, a team of 3 creatives, 100+ working files
03: 230M impressionsions with a brand lift of +36 points, beating the category standard of +26

Team

Creative direction: Rob Nikzad
Copy: Nick Fisher
Design: Dan Garzi